Heinen & Hopman has been published in issue 107 of Shipping & Marine, a magazine all about maritime management, In the article about Heinen & Hopman you can read in what way Heinen & Hopman is operating in the maritime sector.
Out of the industries and sectors in which Heinen & Hopman operates, the company has seen the biggest increase in demand for its superyachts and offshore products, and the sales manager credits the company’s knowledge, know-how, value for money and good service for its steadily growing order book. Indeed, there is little doubt that Heinen & Hopman has built up a very respected name for itself over the past 49 years in all the market sectors where it is present, but as its fifth decade in business approaches, the organisation has taken the decision to step up its marketing and communications strategy.
They also created a mission statement: “It is our number one priority to dedicate ourselves to our customers with top service, high-quality products and sustainable, innovative technology.”
And finally, spelled out a forward vision: “To provide the best HVAC services in the world, by continuously expanding our global network and by offering more innovative and sustainable solutions.”
Heinen & Hopman’s new brand and communication strategy is based on this mission and vision. Enrolling the new branding program throughout the whole Heinen & Hopman group is the main focus for 2014, But they will also be strengthening the current market position, as well as constantly searching for better methods to service their customers in the best way possible and give them value for money. A crucial aspect of Heinen & Hopman’s new philosophy is its focus on sustainable innovation, which is reflected by its green manifesto. This aims to increase awareness within the industry of the importance of environmentally sound solutions.
The new brand strategy will be displayed at the SMM Exhibition in Hamburg, Germany. From 9th to 12th September, Heinen & Hopman will be present at the Show, To involve visitors with its new announcements, the company has created a Tradeshow App and visitors are encouraged to visit booth B5.112 to find out more details.
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